The Rise of “Hybrid” Gym Models Blurs Lines -

Gym & Fitness

The Rise of “Hybrid” Gym Models Blurs Lines

Growing “hybrid” models are blurring the lines between traditional brick-and-mortar facilities and digital fitness and, importantly for today’s consumer, creating unprecedented flexibility and convenience. This hybrid approach to in-person and online has become a defining trend in today’s post-pandemic fitness landscape and a key requirement for fitness businesses.

Key Aspects of the Hybrid Gym Model

Omnichannel Offerings: Gyms are providing both physical facilities and robust digital content that includes on-demand workout libraries, mobile apps for class booking, and live streamed sessions. This “omnichannel” approach keeps members connected with the gym’s ecosystem even when they cannot visit in person.

Flexibility and Convenience: The driving force for this change is consumer demand for flexibility on when and where they exercise. Now, members can work out at home one day and visit the gym the next, choosing the environment that suits their immediate needs and schedule.

Integrated Technology: Technology plays a crucial role in integrated apps, wearable device data on heart rates and sleep cycles, and AI-driven coaching to personalize the journey of fitness. It’s a data-driven approach that enhances engagement and allows granular progress tracking.